Deliver results. 

According to McKinsey and Gartner, 80% of transformative enterprise programs fail to become fully operational and deliver their intended returns. The gap is not vision or strategy. It is execution.

Our program executives are accountable for performance-shifting delivery:

• No process theater. No strategy slippage.

• Results in weeks. Durable gains in quarters.

• Outcomes that matter.

We have generated measurable impact across every high-stakes engagement to date.

Mission critical. 

Markets shift. Priorities change. Competitors don’t wait. The best performing companies are not necessarily the biggest or the smartest. They are the ones who find ways to build new capabilities or adapt scaled operations to a changing reality without destabilizing their core.

Enterprise change rarely fails for lack of effort; it fails when strategy collapses under complexity.

Innovation drives growth, execution drives profits.

Successful innovation and execution share the same underlying principles but require different applications.

• Innovation needs space to explore, test assumptions, and learn quickly.

• Optimizing scale requires separating resistance from resilience and pulling the right levers to achieve better outcomes without destabilizing the core.

Companies that adapt successfully operate coherent, disciplined programs for both.

This is why SODA exists.

We lead high-stakes initiatives from ambition through strategy to measurable operational impact. SODA, the System of Disciplined Adaptability™, is the operating system our program leaders use to orchestrate large-scale, cross-functional initiatives, reducing decision latency, aligning functions and stakeholders, and converting investments into measurable commercial output.

We do not replace existing methodologies. We operate as the orchestration layer above them, connecting strategy, governance, execution, and information flows so organizations can make pragmatic decisions at the right moments.

Where discipline governs adaptation.

Adapting to shifts in reality becomes difficult when teams pursue different purposes, when change feels threatening, or when information arrives too late to influence outcomes.

SODA’s enterprise program leaders ensure:

• Alignment around a shared program purpose and its real-world impact

• Decisions grounded in a common understanding rather than siloed assumptions

• KPIs tied to observable impact rather than activity or process adherence

This way, we quickly help teams build clarity, trust, and steady performance.

New capabilities.

Innovation programs succeed when hypotheses are tested quickly, and impact is validated before investment scales. SODA program leaders anchor experimentation to intended commercial outcomes and accelerate the transition from exploration to operational capability.

Existing operations.

Scaled enterprise programs perform best when the latency between trigger and impact is minimized. SODA program leaders shorten avoidable delays, strengthen insights, and orchestrate complexity into scalable, reliable operational capabilities.

Results.

• 70 markets across 130 countries, including U.S. and EU leadership
• 50 brands with more than 1M SKUs
• $8B+ ecommerce portfolios enabled
• 2.2M direct-to-consumer streaming subscribers
• 10M+ monthly digital visitors
• 60,000+ annual staff hours reduced through disciplined execution
• 18-month integration of multi-acquisition streaming cloud platform

Seed engagement.

Engagements begin with a focused 2–4-week diagnostic sprint led by a senior program executive, delivering a clear view of where innovation and execution are misaligned with desired outcomes, where moments of truth can be accelerated, and where small changes can produce outsized impact.

The resulting 90-day plan prioritizes measurable commercial impact, executed either by your team under our governance or directly by us.

About the founder.

SODA is led by Roland Hoffmann, former VP of Digital Operations at WWE, Global Head of AI and Digital Transformation at Mars, and Head of EPMO at Verizon Digital. He founded SODA to apply enterprise program leadership discipline, grounded in the practical application of Complex Adaptive Systems principles. He has a proven track record of transforming high-investment initiatives into scaled, performance-driving operations.