STOP LEAKING VALUE BETWEEN STRATEGY AND EXECUTION
Playbooks fail in handoffs, not plans.
We provide high-velocity stabilization in 90 days, followed by automation to make gains permanent.
Book 30 min to discuss our 2-week diagnostic
MOMENTS OF TRUTH
The Reality: Teams optimize internal execution. “Keep things stable and efficient.”
The Challenge: In complex chains, actions that improve one link can disrupt others in unpredictable ways.
The Problem: 90% of EBITDA leaks happen in handoffs. Waiting, rework, waste, errors, and flaws become ‘normal'.
The Fix: Align the entire chain to the moment of truth.
The Outcome: Operational Alpha. EBITDA growth. Scalable Infrastructure.
IT’S NOT A PEOPLE PROBLEM. IT’S A SYSTEMIC PROBLEM.
Complexity generates outcomes no one designs or controls.
Static processes detach from reality.
The truth changes behavior only when someone has the authority to act.
A simple SODA™ engagement to deliver complex, high-impact results:
De-Risked Entry: A 2-week alignment audit pinpoints value leaks.
Built-In Scalability: We move from an alpha team field-testing interventions to stable, automated operations across the entire initiative.
Permanent Gains: In the Integration phase, automated workflow and data chains ensure persistent data-driven growth after the engagement ends.
Investment Efficiency: Lean staffing from your initiative led by an embedded SODA Principal.
Zero Infrastructure Friction: Delivered within your existing framework and tech stack. Optional automation recommendations.
SODA PRINCIPLES
Standard methodologies fail when they detach from reality. SODA institutionalizes Operational Alpha by aligning the entire chain to the moment of truth.
Your playbook. Our force multiplier.
We don’t replace existing methodologies, we orchestrate them. Embedded to quickly deliver operational stability and get your initiative exit-ready, we connect strategy, governance, execution, and information through shared commitments, rapid feedback, and moments of truth.
SODA is our Founder Leader’s playbook to convert investments into measurable commercial output. Every time.
Institutional Results.
Global Scale: 70 markets across 130 countries, including U.S. and EU leadership.
Complexity Managed: 50 brands with 1M+ SKUs converted to data-driven operations.
Capital Growth: $8B+ in e-commerce portfolio growth enabled.
Exit Velocity: Scaled DTC subscribers from 0.5M to 2.2M at exit.
Operational Alpha: 500,000+ annual staff hours freed and re-focused on growth.
Integration Speed: 18-month 0-to-1 launch of a multi-acquisition streaming cloud platform.
About the founder.
SODA is led by Roland U. Hoffmann. He has worked on four continents, thinks in three languages, and sees systems where others see chaos. Most companies he's worked for brought him in as "The Fixer".
Institutional Leadership: Former Global Head of AI and Digital Transformation at Mars, VP of Digital Operations at WWE, and Head of EPMO at Verizon Digital.
The Method: He founded SODA to apply Complex Adaptive Systems science in practice.
The Track Record: He has a proven history of transforming struggling initiatives into scaled, performance-driving operations.