We get you to scaled Operational Alpha in Four Moves.
Strong team, solid strategy, proven playbook, yet still no breakthrough?
Don’t let complexity kill your initiatives.
Why SODA?
We move!
SODA v. Strategy Firms: Consultants recommend, we execute client-side.
SODA v. PMOs: PMO’s monitor stages and phases, we move the enterprise to deliver results.
Your initiative, our force multiplier.
We do not create extra work. We bring focus that turns busyness into results.
We teach your teams how to intervene decisively where it matters.
We remove bottlenecks instead of creating workarounds.
We keep growth and productivity unlocked long after we leave.
Our founder, Roland U. Hoffmann
Roland provides hands-on coaching to first-time Movers.
Ex-Global Head of Digital & AI Transformation at Mars, VP of Digital & Data Operations at WWE, Head of EPMO for Verizon Digital’s launch.
Proven record with mission-critical 0→1 enterprise programs and transformation turnarounds.
Results delivered, fast.
Real results, across every scale.
Enabled $8B+ e-commerce growth. 50 brands with 1M+ SKUs.
Automated e-commerce operations across 70 global markets.
Orchestrated 0-to-1 launch of a $750M cloud platform
Automated creative agency operations for 5 iconic consumer brands
Get your most challenging initiative from aspiration to stable operation in 2 quarters.
Opt in for another 2 quarters to reach scaled Operational Alpha.
Great idea. Suboptimal results. Why?
Unchecked complexity kills outcomes.
Reality: Functions optimize execution for their own internal stability and efficiency.
Problem: These isolated approaches create dysfunctional complexity across the enterprise and dilute its purpose.
Solution: Identify 90% of value leaks in workflow and data handoffs between functions.
Intervention: Align handoffs around shared objectives so functions optimize for shared execution.
Outcome: Achieve operational alpha in Four Moves.