STOP THE VALUE LEAK BETWEEN STRATEGY AND EXECUTION
Strong team. Solid strategy. Proven playbook.
Operational alpha still out of reach?
We provide actual business improvements through our Founder-led 48h alignment audit, 90-day stabilization, and scalable infrastructure automation.
We respond within 24h
A simple SODA™ engagement delivers complex, high-impact results:
De-Risked Entry: Our 2-week Alignment Audit pinpoints value leaks.
Investment Efficiency: Our Founder works with a lean alpha team from your initiative.
Built-In Scalability: We move from early field testing of interventions to stable, scalable workflows across the entire initiative.
Permanent Gains: Automation ensures long-term scalability after our engagement ends.
Zero Infrastructure Friction: We work within your framework and tech stack. Optional automation recommendations.
GREAT INITIATIVE. STUBBORN DRAG. WHY?
Old processes absorb new strategies.
Complexity generates outcomes that no one designed or controlled.
Truth only matters when aligned with authority.
The Reality: Teams optimize their own internal execution. “Keep things stable and efficient.”
The Challenge: In complex chains, actions to improve one link can disrupt others and have an unpredictable impacts.
The Problem: 90% of EBITDA leaks can be identified in handoffs. Waiting, rework, waste, errors, and flaws are signals.
The Proven Fix: Align handoffs throughout the chain toward shared outcomes.
The Proven Outcome: Operational alpha. Stable EBITDA growth. Scalable infrastructure.
Your initiative. Our force multiplier.
We do not replace management, methods, or strategy. We orchestrate a faster path to the results you already committed to.
Embedded within your team, we quickly deliver rapid cost benefits, optimize investment returns, and permanently remove silo bottlenecks. From there, we help your team automate for scale, building a resilient operation that protects margins and unlocks future growth long after our engagement ends.
SODA is our Founder Leader’s playbook to convert investments into measurable commercial output. Every time.
Institutional Results.
Global Scale: 70 markets across 130 countries, including U.S. and EU leadership.
Complexity Managed: 50 brands with 1M+ SKUs converted to data-driven operations.
Capital Growth: $8B+ in e-commerce portfolio growth enabled.
Exit Velocity: Scaled DTC subscribers from 0.5M to 2.2M at exit.
Operational Alpha: 500,000+ annual staff hours freed and re-focused on growth.
Integration Speed: 18-month 0-to-1 launch of a multi-acquisition streaming cloud platform.
About the founder.
SODA is led by Roland U. Hoffmann. He has worked on four continents, thinks in three languages, and sees systems where others see chaos. He’s often brought into initiatives as "The Fixer" and leaves as "The Mentor."
Institutional Leadership: Former Global Head of AI and Digital Transformation at Mars, VP of Digital Operations at WWE, and Head of EPMO at Verizon Digital.
The Method: He founded SODA to apply Complex Adaptive Systems science in practice.
The Track Record: He has a proven history of turning underperforming initiatives into scaled, performance-driving operations.
Check out his personal website.
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SODA PRINCIPLES
