System of Disciplined Adaptability™

Programs that deliver results. 

Our Program Managers stay focused on real-life impact:

• No process theater. No strategy slippage.

• Results in weeks. Durable gains in quarters.

• Outcomes that matter.

Mission Critical. 

Markets shift. Priorities change. Expectations evolve. Competitors don’t wait. What breaks down in response to external change is rarely effort or intent. It is the ability to adapt without delay, confusion, or unintended consequences.

The best performing companies are not necessarily the biggest or the smartest. They are the ones who find new ways to adjust to a changing reality without destabilizing their core. Much of this happens through well-executed programs to evolve internal capabilities.

Innovation drives growth, execution drives profits.

Successful innovation and execution share the same underlying principles but require different applications.

• Innovation needs space to explore, test assumptions, and learn quickly.

• Execution at scale requires reliability, consistency, and early visibility into whether undesirable outcomes are hidden beneath complexity.

Companies that adapt successfully have a coherent program strategy that delivers them equally well.

This is what SODA was built for.

SODA, the System of Disciplined Adaptability™, is the toolkit our Program Managers use to orchestrate program work and information flow. At any stage between innovation and execution at scale, our Program Managers help you reduce the time between decision, action, and response to real impact.

SODA’s toolkit works alongside your existing strategy and agility strategy. Rather than reinventing process frameworks, we connect them systematically to facilitate the right decisions at the right moments, grounded in reality rather than assumptions made during planning.

Where discipline and adaptation meet.

Adapting to shifts in reality becomes difficult when teams pull in different directions, when change feels threatening, or when information arrives too late to influence outcomes. When teams stay connected through shared moments of truth, adaptation becomes a disciplined habit rather than a reactive response.

SODA’s Program Management proven toolkit enables cross-functional teams with:

• Alignment around a shared purpose to deliver meaningful outcomes and real impact

• Decisions made from a common understanding rather than siloed assumptions

• KPIs rooted in observable effects rather than rote adherence to a plan or process

This way, we quickly help your teams build clarity, trust, and steady performance.

SODA’s Innovation Flow.

Innovation succeeds faster when teams focus on the right problems, test assumptions early, and validate impact before making large commitments. SODA Program Managers support this by frequently evaluating moments of truth for new ideas and keeping efforts anchored in intended outcomes. Programs evolve from hypothesis to new ways of working, and then mature into operations that sustain results over time.

SODA’s Execution Flow.

Scaled capabilities perform best when the time between a trigger and a clear understanding of its impact is shortest. SODA Performance Managers help your teams shorten avoidable latency in workflows and accelerate data flows, supporting the evolution from standard ways of working to automation that effectively optimizes performance.

The typical seed engagement.

A SODA engagement typically begins with focused conversations during a short diagnostic sprint. Within 2–4 weeks, you will have a clear view of where innovation and execution are misaligned with desired outcomes, where moments of truth can be accelerated, and which small changes would produce an outsized impact.

The resulting plan is optimized for measurable impact through real-life results in 90-day cycles, with execution handled by your team or supported by us.

About the founder.

SODA is led by Roland Hoffmann, former VP of Digital Operations at WWE, Global Head of AI and Digital Transformation at Mars, and Head of EPMO at Verizon Digital. He founded SODA to combine decades of experience with the science of Complex Adaptive Systems into a practical toolkit that continues to transform stalled enterprise programs into sustained high impact results.